Profitory
The real number: net profit, not just revenue.
Most store dashboards stop at revenue. Profitory keeps going - it folds in cost of goods, shipping, payment fees, ad spend, operating expenses, and refunds to show what a store actually keeps. Merchants get net profit and margin at a glance, right down to a single order, plus forecasting and alerts when something starts to drift.
What Profitory Does
Everything that eats into a sale, finally in one honest picture.
Net-Profit Dashboard
Live cards for profit, revenue, margin, and orders, with a clear breakdown across cost of goods, fees, shipping, ad spend, and overheads.
Per-Order Profitability
Every order carries its own calculated net profit and margin, so the genuine winners and the quiet losers are easy to spot.
Cohort LTV Analysis
Contribution-margin cohorts over time show which groups of customers actually earn back what it cost to acquire them.
Smart Anomaly Alerts
Rules keep an eye on margin, refunds, and profit, then ping you by email, Slack, or push the moment the numbers move.
Operating-Cost Tracking
Log rent, payroll, software, and marketing once, set how often they recur, and every edit is captured in an audit trail.
30-Day Profit Forecast
A statistical projection with confidence bands points to where profit is heading next, not just where it has already been.
The Challenge
A store can look like it's having a great month on revenue and still be losing money once the real costs land. Cost of goods, shipping, payment fees, advertising, refunds, and overheads live in different places, so merchants were exporting spreadsheets and guessing at their true margin - usually too late to act on it.
Our Approach
We connected the store's order data with its costs and built a dedicated analytics engine to do the heavy lifting - calculating profit per order, modelling cohort lifetime value, forecasting the month ahead, and watching for anomalies. The result sits inside the store's own admin, so the real number is always one click away rather than buried in a spreadsheet.
The Outcome
Merchants finally see what they keep, not just what they sell - which products and customers are genuinely profitable, where margin is leaking, and what's coming next. Alerts catch problems while they're still small, and decisions get made on real profit instead of a hopeful guess.
Technologies Used
An embedded store app paired with a dedicated analytics and forecasting engine.
Frequently Asked Questions About This Project
Common questions about Profitory, the true net-profit analytics app for e-commerce
Want to See Your True Profit?
Let's build profit analytics that account for every cost - and tell you what's coming next.